Meet Our Director
Asha Russell
Founder and Managing Director, Sage Civil (Australia)
Asha Russell is a trailblazing leader and entrepreneur in the civil construction industry, serving as the Founder and Managing Director of Sage Civil (Australia). With over 30 years of experience, Asha has earned a stellar reputation for her unwavering commitment to excellence, innovation, and community development.
Industry Leadership and Vision
Asha leads Sage Civil with a focus on delivering exceptional skilled labour, cutting-edge plant hire, and earthmoving solutions for critical infrastructure projects across New South Wales and beyond. Her dedication to maintaining the highest standards of safety, service, and collaboration has made Sage Civil a trusted name in the industry. Despite operating in a traditionally male-dominated field, Asha has successfully positioned her company as a pioneer in fostering inclusivity and driving progress.
Championing Diversity and Inclusion
Asha is a passionate advocate for diversity and inclusion within the civil construction sector. As a foundation member of the Civil Contractors Federation NSW (CCF NSW) Women in Civil mentoring program, she has mentored eight young women since 2018, offering invaluable guidance and support. Her efforts have significantly contributed to creating pathways for underrepresented groups, particularly women and Indigenous Australians, ensuring a more equitable and sustainable industry.
Commitment to Workforce Development
Under Asha’s leadership, Sage Civil has consistently prioritised workforce development. Over the years having employed nearly 200 people, which includes 36% women, 27% Indigenous employees, and 15 apprentices and trainees, the company stands as a model of empowerment and opportunity. Asha’s dedication to training and apprenticeship programs has been instrumental in addressing the ongoing skills shortage in the civil construction industry while fostering career growth for future generations.
Recognition and Awards
Asha’s exemplary contributions to the industry have been widely recognised. In 2022, she received the prestigious CCF NSW President’s Award for her outstanding individual contributions to civil construction. Her company’s training excellence has also garnered accolades, including wins in highly contested categories at the Civil Contractors Federation NSW People Awards, such as Safety Champion and Aboriginal and Torres Strait Islander Employee of the Year. These achievements underscore the culture of safety, recognition, and personal growth that Asha has cultivated at Sage Civil.
Impact on Infrastructure Development
Sage Civil plays a pivotal role in the successful delivery of major infrastructure projects across NSW, from roads and bridges to housing developments and energy initiatives. Despite challenges such as high material costs, labour expenses, and a fluctuating project pipeline, Asha’s strategic leadership has ensured steady growth and resilience. Her commitment to the industry’s long-term health is evident in her relentless focus on building a skilled and motivated workforce.
Community Engagement and Advocacy
Asha’s dedication extends beyond her business operations. She is deeply committed to community development, collaborating with organisations and clients to pursue initiatives that benefit Aboriginal and Torres Strait Islander communities. Her work fosters meaningful partnerships that drive lasting social and economic impact.
A Legacy of Excellence
Asha Russell embodies the values of resilience, innovation, and inclusivity. Her leadership continues to inspire transformative change in the civil construction industry, setting a benchmark for excellence. Through Sage Civil, Asha not only builds infrastructure but also bridges opportunities, ensuring a brighter and more inclusive future for the industry and its people.